Microsoft has just announced that it will release the next version of its Dynamics CRM on-premises and online products in the autum, although it hasn’t given us a precise date as of yet. According to Microsoft, the new release will offer better customer experience management with customer insight and information accessible across a wide range of devices.
Exact details of what will actually be available the update have not been released, but it has outlined, in general terms, where it intends to offer improvements.
Dynamics CRM Roadmap:
The fact that Microsoft is flagging the next Dynamics CRM release so far in advance is not really surprising firstly because these it fits in with Microsoft’s previously announced intention of providing regular upgrades, but also because it is releasing the products into a highly competitive market and needs to keep market momentum around Dynamics CRM going. In fact, Microsoft has said from early days that the Dynamics CRM release cycle would consist of two big releases per year, and at this point a new release is now due.
Its long term vision statement for the product says:
“Microsoft continues to see strong momentum and growth with Microsoft Dynamics CRM and Microsoft Dynamics CRM Online. We continue to lead with our strengths of productivity, flexibility and scalability to help businesses around the world drive results through our products and services …”
Bob Stutz, Dynamics CRM VP outlined the thinking behind the release this Autumn as follows:
“Customers don’t want to be sold to anymore. They are knowledgeable and are interacting with their social and professional networks to make their buying decisions. They expect businesses to help them make the most informed choice … Microsoft Dynamics CRM helps people connect with these customers in a way that is personal — giving them the information they need to choose the right solutions, engage to drive sales and nurture relationships to deliver amazing experiences.”
Microsoft Marketing Automation and Processes
The result will be enhanced social collaboration capabilities that connects people and information. Specifically this means tighter integration with MarketingPilot, Microsoft’s marketing automation solution. This will enable businesses automate the process of managing products, budgets and resources while monitoring marketing campaigns across all the social and digital channels used by the enterprise. Overall, it helps enterprises understand the digital footprint of its customers and convert those footprints into leads, and ultimately sales.
What’s more another important part of this is the management of processes and, in particular, the ability to change processes as quickly as possible and according to needs.We have seen in the past that “agile” technologies — technologies that can respond immediately to changing marketing conditions — will continue to dominate market demand in technology.
Dynamics Interface, Mobile Clients
This will all be driven from a new interface based on what Microsoft describes as “industry-leading best practices” although what those practices are it doesn’t actually say, however, we do know that it will be easier to move from lead creation and development to deal creation and deal closing quicker in one smooth process.
As part of the new, improved customer experience it has also said that it will introduce new mobile client applications for iPad and Windows 8 tablets with new touch-optimized mobile functionality for Windows 8 phones, iPhones and Android phones making Dynamics CRM accessible on just about any device available on the market.
Yammer, Lync and Skype were all made accessible from within Dynamics CRM last year and this functionality will be upgraded.
Finally, it has also announced that a limited beta version of the social monitoring and analytics solution Netbreeze, which it acquired recently will also be available in the fall. More on Dynamics CRM when it is finally released.
Do these additions to Microsoft Dynamics CRM sound like something your business could benefit from? As a Cloud Accelerate Partner Cloud2020 can assist with the entire CRM on boarding process, from discovery, development, UAT testing to roll out and end user training. Get in touch on: email@example.com or call (01453) 827899 to speak to a member of our CRM team.