I vividly remember the day that Microsoft Dynamics 4.0 CRM was deployed in the business I was working in at the time. In those early days of cloud this was an on-premise version, out of the box with no customisation and was a strange looking beast with peculiar habits that we needed to bring into our company culture with very little external or expert help.
Once we had taught it our language (english, UK) we then had to get to grips with the functionality, For a home-grown IT services company more used to discussing bits and bytes than to considering the ins and outs of customer nurture programmes this was no small task. We had so many questions, starting with the basic “What was a marketing campaign?” to “How did subscription lists differ from marketing lists?”, and once we had identified what these actually were, “How could we generate good looking and well written content to woo our potential clients with?” I suppose we were faced ultimately with asking what it was we wanted to say before we worked out how to say it.
Our answer at that time was to engage the services of a marketing company to help us come up with the answers to these problems but, as is the way with new territory we soon hit another one. We discovered that no one understood our services and our customers as we did, not only that, not everyone was sufficiently enthused by IT services to put in the effort to do so – imagine that! They also didn’t really understand how to use our new CRM system to make sure that we were gathering the information we needed to make informed decisions about what worked and what didn’t. It all fizzled out like a damp squib, a poor show at the end of what looked like a promising start, with all the frustration that comes with such unrealised potential.
What we needed then, and arguably most SMBs still do today, was access to a technically literate creative source of campaign and content input, someone that was comfortable with our systems, understood our business and would help us to generate informative and engaging content that we could then use and monitor its effectiveness, at a price that we could afford.
Life has moved on since then, Dynamics 365 CRM which is now available in the cloud with all the benefits associated with that: of security of information, ease of access, and its simple and affordable licensing programme, seamless integration with the Dynamics 365 stack and now a range of exciting additional apps that allow it to be rolled out across a business providing one point of access to a range of business functionality.
To complement our CRM development services here at Cloud2020 we have also rolled out a range of services via the Microsoft Appsource portal that answer the issue that businesses are still faced with – namely creation of marketing content and developing it into a coherent set of campaigns and programmes, all monitored and managed from with the Marketing module of Dynamics 365. These well priced and focussed services are due to come online and to be available in November 2017.
We will be discussing these exciting services on our podcast on 26/10/17 at 11 am – check out our previous podcasts here – this month we will be talking about at our event “Full Steam Ahead – marketing in the modern world” on November 15th 2017 at the Swindon Steam Museum – to sign up for this click here
You can also email me at email@example.com for an invitation – we look forward to hearing from you soon.